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Christelle Rassat boasts over two decades of experience in the consumer insights and marketing sector, holding key positions at leading organizations. Currently serving as Business Unit Director, Global Account Director, and International Consumer Insight Director at Europanel since July 2006, Christelle manages international clients, focusing on one of the largest FMCG manufacturers worldwide. Prior to this role, experience included senior consultancy at Worldpanel by Kantar, assisting notable brands like Ferrero and Wrigley, and serving as Assistant Brand Manager at Benedicta, where product launches and promotional strategies were analyzed. Christelle's expertise is further highlighted through contributions to marketing studies for various publications, and an engineering degree in Agribusiness from L'Institut Agro Rennes-Angers, complemented by studies at Michigan State University.