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Celia Velázquez is a Professor at IE University, focusing on the Bachelor Business Administration Program, where courses include Consumer Insights for Strategy and Customer Centricity for Growth since September 2022. With extensive experience in consumer insights, Celia serves as the Global Consumer Insight Senior Director for Coca-Cola Global and previously held roles such as Global Account Manager for Coca-Cola European Partners and Global Account Senior Executive for Unilever. Early career experiences include positions at STA Travel as a Client Coverage Coordinator and as a Graduate Intern at Kantar. Celia holds a Masters in International Management from IE Business School, a degree in Global Management from EBS London, and bachelor's degrees in Market Research and Business from Universidad CEU San Pablo.