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Mick Haydin has been in the market research and product development industry for over three decades, working for companies such as Euromonitor International, Procter & Gamble, Gillette, and Duracell. Mick has extensive experience in primary and secondary research, market sizing, forecasting, and strategic planning. Mick also has a background in product engineering and technical marketing. Mick's comprehensive education in Electrical Engineering from the United States Coast Guard Academy provides a strong foundation for their successful career in various industries.