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Manuel Barbera is a seasoned professional in sports management with extensive experience at Euroleague Basketball since September 2018, where roles have included Senior Manager for Ticketing, Hospitality & Customer Experience, and Senior Manager for Business Operations. Key contributions involve strategic design and operations of ticketing and VIP hospitality programs for the Turkish Airlines EuroLeague Final Four, as well as leading business initiatives and market research targeting GenZ basketball fans. Prior to Euroleague Basketball, Manuel completed an internship at IMG, contributing to the management of the Fan Boulevard area at the ATP Trofeo Conde de Godó, and has held various roles in customer service and support. Manuel holds a Bachelor's degree in Sports Management from EU Business School and has a background in education from the University of Lausanne and Lycée Collège de l'Abbaye de Saint-Maurice.