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Gerardo Rega Sarasola is a seasoned sports marketing and innovation executive currently employed at Euroleague Basketball since February 2023. Prior to this, Gerardo served as an area manager and sales executive at Decathlon España from October 2021 to February 2023. Experience also includes a brief tenure as a sales executive at Glovo in 2021 and as a ticketing manager for Club Joventut Badalona, where Gerardo notably achieved a 96% revenue increase in ticket sales compared to the previous season. Additional roles include competition assistant at Beach Soccer Worldwide and a sponsorship assistant position at Egoísmo Positivo. Gerardo holds a master's degree in sport management from Johan Cruyff Institute and dual bachelor's degrees in business administration with a focus on international marketing and finance from Université Laval and University of Deusto, respectively.