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Alan Righi is a seasoned research analyst currently working with Euroleague Basketball since November 2022. Previously, Righi contributed to brand activation and strategic planning at Danone, where responsibilities included performance tracking and data-driven insights. Experience as a junior client service executive at YouGov involved providing clients with brand management insights and research tool support. Righi also held roles as a marketing insights analyst at A.S.O. and a studies analyst at Kantar Media, focusing on event impact, media coverage analysis, and sponsorship studies. Righi holds a Master in Management from EDHEC Business School and an MBA from Universidad Pontificia Comillas, along with other educational credentials.