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Joanna Theiakou is a seasoned marketing professional currently serving as a Senior Social Media Officer at Eurobank since January 2022. Prior to this role, Joanna held positions at HERACLES Group, where responsibilities included management of trade marketing campaigns and customer segmentation as a Senior Marketing Specialist and Trade Marketing Executive. Additional experience includes leading operations at ADMINE as a Senior Account Planning & Operations Manager, and digital brand management at XPLAIN. Joanna’s career also features a diverse background in cultural event coordination, blogging, and various marketing positions, supported by a comprehensive academic foundation in creative economy, design, branding, and political science from reputed institutions.