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Iratxe Martinez Recio has over 30 years of experience in retail management, currently serving as Área Manager at Eurekakids since May 2015, overseeing 25 stores across multiple regions in Spain. Prior to this role, Iratxe held the position of Regional Director for Northern Spain at Orchestra-Premaman for nearly seven years, managing 13 stores and leading team recruitment and training efforts. Additional experience includes managerial positions at Neck & Neck, Ellery Moda Infantil, and Adams Retail Spain, focusing on store openings, closures, and team development throughout their career.