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Barbara Greissinger has extensive work experience in corporate communications, marketing communications, and management consulting. Barbara worked as the Head of Corporate Communications at Eucon Group from January 2018 to the present. Prior to that, they held the position of Head of Marketing Communications at the same company from March 2010 to December 2017. Additionally, they served as a Vorstand at Mind & Move Network Stiftung from 2016 to 2021. Earlier in their career, they worked as a Marketing & Communications Consultant at Greissinger & Partner from 2003 to 2009 and as a Managing Partner at uni-X Interactive Multimedia Agentur GmbH from 1996 to 2002. Barbara also gained experience as an Account Managerin Online-Dienste at Scholz & Friends in 1995, in Corporate Strategy/Development at Daimler-Benz Inter Services (debis) in 1995, as a student at Esprit in 1994, as a Working Student at BMW Group Italia in 1993, and received a scholarship at The Peggy Guggenheim Collection in 1992.

Barbara Greissinger completed their Bachelor of Arts degree in European Business Studies with a major in Marketing and Italian from Brunel University London from 1990 to 1994. In 1995, they obtained the Diplom-Kauffrau degree in European Business Studies from Hochschule Osnabrück. Additionally, in 1992 and 1993, they attended Università degli Studi di Torino, where they studied Economics, Marketing, and Italian at the Scuola di Amministrazione Aziendale.

In 2018, Barbara Greissinger attended the WHU – Otto Beisheim School of Management and completed the CIO Leadership Excellence Program focused on leading digital transformation. Barbara received a certificate for this program from WHU Executive Education in November 2018.