ettitude
- Phoebe Yu
Phoebe is the founder and CEO of Ettitude. Phoebe founded ettitude with the vision of building a sustainable bedding brand offering high quality, modern, minimalistic bedding at accessible prices with a focus on innovative fabric technology.
Prior to ettitude, Phoebe has founded two international trading and sourcing companies. Phoebe has extensive experience within business development, manufacturing, outsourcing, branding, e-commerce & online marketing.
Phoebe has a love for technology and sustainability and she constantly seeks new ways to use emerging technologies to solve real-world problems and provide better online shopping experiences.
In 2020 Phoebe completed the MIT Sloan Executive Education, a leadership programme designed for executives at companies strategically driven by innovation, emerging technologies, entrepreneurship, and global reach.
Phoebe also has a bachelor degree from Shanghai University of International Business and Economics.
Location
Los Angeles, United States
Links
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Work style
How I prefer to work
Remote & Office
Morning
Mostly in a team
Qualities I value in my colleagues
- Ownership
- curiosity
- tenacity
- adaptability
- self-motivation
My communication style
- Casual
- curious
- positive
- direct
- persuasive