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Gordon and his wife Marjorie founded ETS in 1978. He has been continuously involved in the wine industry through a number of associations and leadership roles. Gordon is a past president of the Pacific Southwest Section of the Association of Official Analytical Chemists, a past chair of the American Society of Enology and Viticulture Technical Projects Enology Committee, a member of the American Society of Enology and Viticulture Technical Projects Analytical Quality Committee, and is a member of the Wine Institute Technical Projects Committee.