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Xi Long is an accomplished marketing and e-commerce professional currently serving as the Director of Marketing and E-commerce for Greater China and Singapore at Etro since January 2021. Previously, Long held the position of General Manager for the Integrated Marketing Sector at Ruder Finn Communications, where responsibilities included leading data-driven marketing services and building a new business unit from the ground up. Other notable roles include Marketing Communications Director for China at Michael Kors, Senior Director at Edelman, and Communications Manager for China at Giorgio Armani Group, showcasing a strong track record in brand strategy, digital marketing, and public relations across diverse sectors. Educational credentials include a Bachelor's degree in English Literature and Language from Shanghai International Studies University and a minor in Finance from Fudan University.