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Katharina Reiter is a seasoned professional in digital transformation and product management, currently serving as Director of Product, Design & Tech Consulting at Etribes since June 2021, where key responsibilities include digital strategy development and implementation of ecommerce technologies. With extensive experience in academia, Katharina has been a Lecturer for Applied Data Analytics at Universität Innsbruck since 2011, focusing on statistics education and software training for undergraduate students. Previous roles include significant positions at SWAROVSKI as an eCommerce Project Manager, overseeing product information management and digital platforms, as well as various research and leadership roles within AIESEC. Academically, Katharina holds a Master of Science and a Bachelor of Science in Psychology from Universität Innsbruck and has contributed to multiple research projects and publications in the fields of problem solving, emotional intelligence, and business process modeling.