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Rok Poteko is an experienced professional with a Master's degree in International Business and a Bachelor's degree in Marketing from the University of Ljubljana. Rok has held key positions at companies such as Etrel, Macsha Cronos, Zavarovalnica Tilia d.d., and Ledas d.o.o. In their current role at Etrel, Rok serves as the Head of SW Sales, overseeing sales and business development for major emobility SaaS enterprise systems. Rok is responsible for managing projects with worldwide enterprise companies and has experience in setting up pricing strategies, managing team growth, and handling critical negotiations. Additionally, Rok has a strong background in B2B sales and marketing, showcasing their expertise in developing relationships with key partners and clients.