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Nida Anjum is currently working as an Assistant Manager in Social Media & PR at Ethos Watch Boutiques. Prior to this, Nida was a Senior Executive at The Strategists, and also worked in social media roles at Cosmetics and The Jurni. Nida has a Bachelor's degree in Sociology from Sri Venkateswara College, Delhi University, and is currently pursuing a Master of Business Administration in Marketing at NMIMS CDOE. Additionally, Nida has volunteered at Goonj in the past.