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Solera Smith has a strong background in the hospitality industry, with experience in catering, conference services, and event management. Currently working at ETHOS Event Collective, Solera's focus is on improving return for clients and communities through destination and event management. Prior to this role, Solera has held various positions in reputable companies such as InterContinental Hotels Group, InterContinental Mark Hopkins San Francisco, and Joie de Vivre Hospitality. With a solid educational foundation from University of Nevada-Las Vegas and Santa Barbara City College, Solera brings a wealth of knowledge and expertise to the business development field.