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Max has developed several businesses primarily focused in e-commerce space. He is a full stack developer, proficient on many platforms. He received his BCOM from UVic in 2010, with a specialization in Entrepreneurship. Max leads the technology decisions at Outplay, ensuring that the team has all of the tools they need to succeed, and that the organizations data is secure. He has led the development of the LactiGo brand, sales distribution, and operations for the past 4 years. This has involved putting systems in place for online sales, wholesale, and international distribution. He has developed the brand ambassador program, which now has over 150 advocates in a wide variety of sports.