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Peter Martin is the founder of Ethica Beauty, established in May 2016, which focuses on advanced anti-aging and growth solutions for hair, offering numerous salon benefits in its products. With a diverse background as a management executive since January 1995, Peter Martin has demonstrated adaptability across multiple industries, holding leadership roles in industrial engineering, manufacturing, hospitality, and entertainment. Additionally, from April 2010 to June 2016, Peter served as the EVP of Business Development & Operations at DS Healthcare Group, a Nasdaq-listed company specializing in cosmeceutical-grade health products, and also worked as a business development consultant for the Canadian market for the same organization.