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Lionel Groetaers has a diverse work experience spanning several companies and positions. Starting in 2011, they worked as a Junior Business Consultant at Cleverwood, where they advised and implemented digital communication and marketing campaigns. In 2011, they also worked as a Consultant at akkanto, specializing in strategic consulting for digital communication, crisis communication, and reputation management.

In 2013, Lionel joined the Université catholique de Louvain as an Invited Lecturer, where they taught courses on Crisis Communications. That same year, they also started working at Etex as a Corporate Communications Officer, handling various communication tasks until 2017 when they were promoted to Senior Corporate Communications Officer.

From 2018 to 2023, Lionel served as the Head of Corporate Communications at Etex, responsible for building the communication area and strategy. Lionel worked closely with the CEO and a team of professionals to shape financial and M&A communication, manage media relations, and handle annual and sustainability reports. Additionally, Lionel took on the role of Head of Marketing and Strategy LatAm at Etex in 2023.

In summary, Lionel Groetaers has extensive experience in corporate communications, crisis communications, digital communication, and marketing campaigns across multiple roles and industries.

Lionel Groetaers completed an Executive Programme in Finance at Solvay Brussels School of Economics and Management in 2017. Prior to that, they obtained a Master's degree in Relations Publiques et communications d'organisations from Université catholique de Louvain from 2009 to 2011. Lionel also holds a Baccalauréat degree in Information et communication from Université de Namur, which they earned from 2006 to 2009.