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Asaf Bar is an experienced executive in the technology and business intelligence sectors, currently serving as CEO of Eternity-IT since April 2007 and Chief Executive Officer of Asperii since January 2024. Bar previously held the position of VP BI & Data at Bynet Software Systems Ltd. from January 2006 to April 2007, where foundational business intelligence activities were established. Prior experience includes serving as CTO at Opisoft from January 2002 to January 2006, specializing in database technology, and as Senior Team Lead at S.R.L from January 1998 to January 2002, leading development teams. Bar holds a Master of Computer Applications (MCA) from Ramat Gan University and has completed a business management program at Tel-Aviv University.