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Rafael Mardson is an experienced marketing professional currently serving as Gerente de Marketing, Trade Marketing, Área Técnica, Pricing e Inteligência de Mercado at Eternit S/A since December 2013. With a background in managing brands across various business units, including fibrocement, concrete tiles, and photovoltaic tiles, Rafael has been responsible for product development and S&OP processes. Previous roles at Eternit included managing communication, trade marketing, and endomarketing, along with leading teams in training and strategic initiatives. Prior to Eternit, Rafael coordinated commercial operations at Shineray Motos and Moto Traxx da Amazônia, focusing on business development and trade marketing. Rafael holds an MBA in Business Administration from FGV - Fundação Getulio Vargas and a Bachelor's degree in Communication from UNIFOR.