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Christina Lee Storm is a prominent leader in the field of virtual production and emerging technologies, currently serving as Founder and CEO of ASHER XR and Co-Founder of PLAYBOOK PLBK Inc., where strategic initiatives focus on innovative narrative and multi-platform storytelling. With extensive experience at Netflix as the Head of Virtual Production and Vice President of Business Operations at DreamWorks Animation, Christina has significantly contributed to the advancement of virtual and immersive production technologies. Additionally, Christina holds leadership roles at the Academy of Television Arts & Sciences, including Governor of the Emerging Media Programming Peer Group and a member of the AI Task Force. Previous achievements include producing feature films and documentaries, spearheading content acquisition strategies, and founding Act One Digital Lab, which merges storytelling with technology for youth engagement.