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Laurent HELAINE is an experienced digital marketing manager specializing in energy management software and customer experience, currently managing various roles across companies such as Schneider Electric and ETAP - Operation Technology, Inc. Since joining Schneider Electric in 2007, Laurent HELAINE has held multiple positions including project quality leader for electric vehicle charging stations and quality and customer experience manager focusing on Search Engine Optimisation. Additional experience includes freelance consulting in digital marketing and SEO, as well as academic roles lecturing in communication, social media, and data visualisation. Laurent HELAINE holds a Master's Degree in Advanced Master's in Digital Business Strategy from Grenoble Ecole de Management and a Master's degree in Material Science from Polytech Montpellier.