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Marta Velasco Poncela is a seasoned professional in public relations and digital marketing, currently serving as the PR & Digital & Marketing Manager for Etam Spain since December 2017, overseeing e-commerce, paid media, trade marketing, and client services. Prior experience includes roles as Marketing & Communication Manager and Communication Manager for Etam Spain and UNDIZ, as well as significant positions at Calzedonia Group, Puig, L'Oréal, and QMS Comunicación, where expertise in global brand visibility, communication strategies, and event management was honed. Marta holds a Licenciatura en Periodismo from Universidad Complutense de Madrid, a Master in Marketing & Communication from ESCP Business School, and a specialized course in Digital Advertising from ESIC Business & Marketing School.