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Rachael is the CEO of etailinsights. She joined in the early "start-up" stages of etailinsights and has been committed to growing the company ever since. Her current role might as well read “wearer of many hats” or “Jill of all trades”, as Rachael is the go-to person here at etailinsights. She plays a major role in the company’s overall performance, maintaining operational excellence, and implementation of all HR strategies that drive the work culture. She also oversees all initiatives involving charitable activities. Rachael holds a BS Business Administration degree from North Carolina State University with a concentration in Human Resources.