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Heta Dave is an accomplished entrepreneur and executive with significant experience in strategy, marketing consultancy, and human resources. As Founder and CEO of eta solutions since December 2020, Heta has successfully shifted the company’s focus to strategy and marketing consultancy for C-level executives, achieving a 35% increase in client engagement. In November 2023, Heta founded InfluenZ, an AI-driven product marketing companion that enhances influencer marketing efforts for brands. Previous experience includes roles as a Human Resources Specialist at Confidential Jobs and as an intern at Gujarat Narmada Valley Fertilizers and Chemicals Limited. Heta holds a Bachelor of Pharmacy from L.M. College Of Pharmacy and a Postgraduate Diploma in Human Resources Management from Mahatma Gandhi Labour Institute in India.