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Manu Gupta is currently the VP of Business Innovations at ET Medialabs Private Limited. Prior to this role, Manu held the position of AVP of Digital Strategy & Analytics at the same company. Manu has also worked at Wipro Ltd. - India as an Assistant Manager. With a background in Civil Engineering from Indian Institute of Technology (Banaras Hindu University), Manu went on to pursue a PGPM in Marketing at Indian Institute of Management, Lucknow, and an MBA from Institut Mines-Télécom Business School. Manu has a strong foundation in client servicing, attribution modeling, campaign strategy, and lead generation. Throughout their career, Manu has demonstrated expertise in product management, online paid media campaigns, and mentoring others in Google Analytics, AdWords, and FB AdsManager.