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Caitriona Kelly is a seasoned professional with extensive experience in strategy and research, currently serving as a Senior Strategy and Research Analyst at ESW since June 2019. Prior roles include Global Strategic Planner at Aer Rianta International, where responsibility encompassed the management of the Beauty Category for diverse international markets, and Strategic Planning Manager for Ladies wear at Primark Stores Limited. Caitriona's career also includes positions at Ted Baker as a Senior Customer Demand Market Analyst, where market demands and customer trends were assessed across various regions, as well as previous roles in customer demand analysis and visual merchandising. Educational qualifications include a Diploma in Digital Strategy and Planning from the Digital Marketing Institute, a degree in Fashion Design from Sallynoggin College of Further Education, and a degree in Business Studies with a focus on Marketing from Dublin City University.