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Aoife Kershaw has extensive experience in finance and accounting, currently serving as a Senior Product Specialist and Finance Optimisation Lead at ESW since February 2015. Prior roles at ESW include Senior Commercial Finance Analyst, Commercial Finance Analyst, Assistant Accountant, and Accounts Assistant. Aoife's earlier experience includes working as an Assistant Accountant and Relief Manager at Life Style Sports from October 2002 to November 2014, where responsibilities included cash flow management, daily sales reporting, bank reconciliations, and store merchandising. Aoife holds a Bachelor of Science (BSc) in Education and Training from Dublin City University, completed from 2004 to 2007, and received foundational education at Scoil Chaitriona from 1997 to 2003.