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JM Villanueva has a diverse work experience in marketing and sales roles. They started their career as an Intern at the Department of Tourism in 2016. They then worked as a Marketing and PR Associate at The District Boracay from April 2018 to March 2019. After that, they served as a Sales Executive at Richmonde Hotel Ortigas from April 2019 to March 2021. In 2020, they gained experience as a Digital Marketing Specialist at Finder, a Digital Marketing Virtual Assistant at Facets Novum, LLC, and an Internet Marketing (Virtual) Assistant at Jenna Lee Pictures. Currently, they are working as a Marketing Operations Analyst at Esusu.

JM Villanueva obtained a Bachelor's degree in Tourism and Travel Services Management from the University of Santo Tomas. This degree was completed between the years 2012 and 2016. In addition to the degree, JM Villanueva also holds a Google Ads Search Certification, which was obtained in July 2022 from the Google Digital Academy (Skillshop).