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Claire Alexander is a seasoned marketing professional with extensive experience in brand strategy and planning across leading financial and healthcare organizations. Currently serving as the Senior Brand Strategy and Planning Manager at esure Group since March 2022, Claire previously held senior roles at Lloyds Banking Group, where responsibilities included developing brand communications and media strategies. Prior to that, roles at Bupa focused on creating and managing brand propositions and communications plans. Claire's earlier experience at the Royal Bank of Scotland encompassed ATL planning, media strategy development, and marketing effectiveness, alongside positions at Barclays Bank focusing on loans and mortgages. Claire holds a degree from the University of Derby.