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Lorena A. Herrasti Guerrero is a seasoned marketing professional with extensive experience in the hospitality and marketing industries. Currently serving as VP of Marketing & Tourism Intelligence at Estrategia en Línea since November 2018, Lorena previously held the role of Creative Director & CEO at Marketina Storytellers from August 2016 to October 2018. Lorena's background includes significant positions such as Marketing & PR Director for the Mexican market at RCD Hotels and Marketing Manager for Hard Rock Hotels, where efforts focused on multi-regional marketing campaigns. Early career experience includes positions at Palace Resorts, Philip Morris International, JWT, and American Express. Lorena holds a Master's degree in Media Strategic Planning and a Bachelor's degree in Communication Sciences from Universidad Anáhuac.