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Yunqiu Xu is a seasoned creative professional with extensive experience in visual marketing and brand strategy. Currently serving as a Senior Creative Manager at Estée Lauder Companies since May 2019, Yunqiu oversees the creative visual assets for the Clinique brand within the China market and APAC travel retail. Previous roles include Founder and Creative Lead at Mod Truc, and Marketing Director at Puella, focusing on brand repositioning and marketing strategy. At Etam China, experience encompasses leading online and offline marketing initiatives, while early career contributions as an Exhibition Coordinator at Musée d'art contemporain de Lyon involved curatorial and coordination tasks. Yunqiu's educational background includes executive education at HEC Paris, alongside master's and bachelor's degrees in Art History from Université de Tours, and a bachelor's degree in Art Design from Donghua University.