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Reetika Gupta is a seasoned UX research professional with extensive experience across leading companies. Currently serving as Senior Manager of UX Research at The Estée Lauder Companies Inc., Reetika previously held roles at Meta and Heigh10 Interactive, where noteworthy achievements included significantly boosting business revenue and enhancing user engagement on platforms. A contributor at Google, Reetika led initiatives aimed at improving responsible AI practices, directly impacting content moderation efficiencies. Reetika's career also includes impactful work at Panasonic, focusing on customer engagement and product development, which resulted in substantial sales growth. An MBA in Marketing from IILM Institute for Higher Education complements Reetika's Bachelor's degree in Computer Science from the University of Jammu.