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Daniel Mahler joined ELC as Co-Chair, Global Transformation Committee in 2020 from top global management consulting firm Kearney. His initial work for ELC included establishing the company’s Transformation model and building the Global Transformation Team.

To date, Mahler has led a broad spectrum of strategic enterprise-wide change priorities at the company. He co-designed and operationalized ELC’s integrated Transformation model to accelerate key pillars of change and embed those capabilities within the organization as new, permanent ways of doing business. His contributions include helping to orchestrate the following company initiatives: further establish the Asia-Pacific region as a second home market for the long-term; evolve ELC’s approach to brand innovation and category portfolio management; step-change brand creative capabilities; support digital transformation to deliver best-in-class, High-Touch digital experiences to consumers; and accelerate ELC’s corporate approach to Social Impact and Sustainability.

Mahler also continues to oversee ELC’s Category Leadership capability with the goal of maximizing ELC’s portfolio of brands to win in skin care, makeup, fragrance and hair care. Working closely with ELC’s Group Presidents to date, Daniel has facilitated a new process, in support of ELC’s brand-led model, to provide an actionable lens on winning market share as an integrated team in the largest and fastest-growing categories and sub-categories of global prestige beauty.