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Alexandra Leite is a seasoned professional with extensive experience in creative operations and brand management. Currently serving as Vice President of Global Creative Operations for Aveda, Bobbi Brown, and La Mer at The Estée Lauder Companies Inc., Alexandra leads cross-functional teams in program management, content production, and business affairs, focusing on rebranding efforts for Aveda. Previously, Alexandra held similar roles for La Mer & Bobbi Brown, overseeing global content production and digital strategies. As a member of the Board of Directors for Yoga Foster, Alexandra contributes to providing free yoga programs in schools. Earlier career highlights include serving as Executive Producer for Tiffany & Co. at R/GA and leading product development for Custom Brand Experience at Yahoo!. Alexandra holds an MBA from USP - Universidade de São Paulo and a BA in Journalism from Universidade Federal de Minas Gerais.