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Marcela Vetere has a diverse work experience spanning multiple companies and roles. Marcela 'smost recent role was as the Director of Digital Strategy / Monetization / Programmatic at Estadão, where they led the transformation of digital products and managed forecasting and financial projects. Marcela also established the Digital Strategy team for the Advertising Market. Prior to that, Marcela worked as a Gerente de Produtos Digital at Estadão, where they focused on partner management, revenue, campaigns, and product improvement. Before joining Estadão, Marcela held various roles at ReachLocal, including Customer Success Manager and Manager, Planning and New Digital Business. At ReachLocal, they were responsible for planning and implementing the digital marketing strategy for strategic accounts and managing channels for targeted client communication. Marcela also worked at Agência Estado as a Gerente de conta, where they managed accounts and new business in multiple regions and segments of media. Marcela has a background in account management, sales, and customer service, and has experience working with clients in both online and offline media industries.

Marcela Vetere has a degree in Publicidade e Propaganda from Universidade Santa Cecília, which they obtained from 2000 to 2004. In 2008 to 2009, they pursued a Pós Graduação in Gestão de Empresa e Inovação Tecnológica at ESPM Escola Superior de Propaganda e Marketing. In 2023, they completed a Project Management in-person course at Stafford House International in London, focusing on Publicidade.