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Peter Friis has a wealth of experience in the business world, having worked in a variety of roles since 2008. Peter began their career at Amazon.com, where they held the role of Marketing & New Product Development from 2008 to 2012. In this role, they were responsible for driving awareness and adoption of Amazon's digital video business, and they managed existing partnerships with consumer electronic vendors and major motion picture studios. Peter also oversaw all off-channel, 3rd party marketing initiatives, including display advertising, sponsored links, and affiliate marketing.

In 2012, Peter Friis became a Partner at Phyllis Street Consulting. In 2013, they took on the role of CEO & Co-Founder at ESSIO, where they worked to make each shower a more enjoyable experience. In 2019, they became the CEO & Co-Founder of PR Volt. In 2020, they were the CEO & Co-Founder of Forager. Currently, Peter Friis is a Member at HYPCCCYCL and RevGenius.

Peter Friis obtained their MBA in Entrepreneurship from UCLA Anderson School of Management between 2011 and 2013. Peter earned their BA in English and Philosophy from Brown University between 2002 and 2006. Prior to that, they attended Phillips Exeter Academy between 1998 and 2002.