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The Marketing and Brand Management team at Essilor Group is responsible for developing and executing marketing strategies that enhance brand visibility and drive product adoption across diverse optical offerings. This includes managing product launches, executing promotional campaigns, and analyzing market trends to ensure effective positioning of lenses, eyewear, and optical instruments. Collaborating with various stakeholders, the team also focuses on building strong relationships with eye care professionals and consumers to promote the value of Essilor’s innovations in vision solutions.