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Lyse Costa is an accomplished professional with extensive experience in marketing, strategy, and brand development across various prestigious companies. Currently serving as Strategy Director at Essentiel Antwerp since January 2021, Lyse supports the brand's growth and desirability while coordinating sales and marketing teams. As the Founder of IntuiThink since 2011, Lyse provides marketing and retail management consulting services, offering strategic solutions for brand growth. Previous roles include Marketing Director at Essentiel Antwerp, Independent Board Member at KIABI, and Deputy GM Sales & Marketing at Marionnaud-AS Watson, where Lyse significantly enhanced brand visibility and profitability. With a solid educational background, including two Master’s degrees in Marketing and Economics, Lyse Costa possesses a comprehensive skill set in strategic planning, e-commerce, and team leadership within the retail and beauty sectors.