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Keith Ruehl has extensive work experience in marketing and customer development. Keith worked at Essendant from 2004 to the present, where they held various roles such as Director of Customer Development, Sr. Customer Development Manager, Digital Marketing Manager, Channel Marketing Manager, and Manager of Marketing & Communications. In these roles, they led teams, developed marketing strategies, and collaborated with sales leaders to maximize sales and profitability. Before joining Essendant, they worked at Dynabrade, Inc from 1992 to 2004, holding positions such as Product Manager, European Marketing Manager, and Product Development Manager.

Keith Ruehl attended Saint Joseph's Collegiate Institute from 1982 to 1986, where they completed their high school education in collegiate prep. Following that, they went on to Michigan State University and obtained a bachelor's degree in English and Business from 1986 to 1990. Later, Keith pursued an International Marketing MBA at Sacred Heart University, with no specified end year. Additionally, they obtained a certification as a Certified Scrum Product Owner from the Scrum Alliance in 2016.