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Pavel Kuzin is currently working as a Digital Media Account Lead at EssenceMediacom, managing brand and performance initiatives for Procter&Gamble. Prior to this, Pavel held positions such as Digital Marketing Manager at Coca-Cola Hellenic Bottling Company and Senior Digital Strategic Planner at MediaCom, where Pavel worked on key accounts such as MARS confectionary and Wrigley brands. With a background in sociology and additional education in digital marketing and language studies, Pavel has a strong track record of driving successful digital campaigns and strategies for various clients.