ÂÜÀòÂÒÂ×

Lindsey McGougan is a seasoned professional in performance and analytics with significant experience in marketing and advertising. Currently serving as Group Director and Performance & Analytics Lead at EssenceMediacom since February 2020, Lindsey oversees cross-channel optimization strategies and aligns activation teams to enhance campaign performance for leading clients such as Walgreens and Bose. Prior roles include Director of Advertising at CRAFT | Media/Digital, where Lindsey developed cross-channel strategies to optimize client resources, and Digital Media Manager, focusing on automated reporting systems. Earlier positions involved social media marketing at IJR, public relations at Diamonds International, and client consulting at SEPHORA. Lindsey holds a Bachelor's degree in Advertising from the University of South Carolina.