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Ana De Ávila has extensive experience in digital marketing and paid social media, currently serving as the WPP Europe StudioX Digital Lead for The Coca-Cola Company at EssenceMediacom since October 2016. In previous roles, Ana led a team of 72 specialists in paid social, overseeing multiple high-profile clients, and acted as the EU Paid Social lead for adidas, delivering impactful strategies across various campaigns. Additional experience includes directorship positions managing global paid social strategies for notable brands like Shell and consultancy work for the LVMH Group at Edge. Ana's career began in media and business development, supported by advanced degrees in Integrated Marketing Communications and Media Studies.