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Paola Neri is a seasoned digital marketing professional currently serving as the Global Digital Lead for the Volkswagen brand at PHD since June 2023. With extensive experience spanning over 15 years, Neri has held significant roles including Digital Creative Strategy Director and EMEA Digital Strategy Director at The&Partnership, where the focus was on innovative digital strategies for major automotive clients. Leadership roles at various agencies, including Head of Digital at The&Partnership Italia and Head of Performance at iProspect, demonstrate Neri's expertise in data-driven strategy development and digital campaign management. Neri's educational background includes a Master's in Advertising from Istituto Europeo di Design and a degree in Public Relations and Advertising from IULM University.