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Poorani Adewole is a seasoned professional in data technology and analytics, currently serving as the Chief Data Tech and Analytics Officer at EssenceMediacom Australia since November 2023, focusing on transforming digital and media maturity for clients through tailored solutions. With over a decade of experience at Mindshare, Poorani progressed through various leadership roles, including Data & Technology Lead and Head of Performance, driving integration and efficiency across digital channels. Additionally, Poorani has a strong background in SEO, achieving significant revenue growth as Owned & Earned Partner and enhancing international SEO capabilities as SEO Business Director. Previous positions include SEO Manager at Outrider Australia and Internet Marketing Manager at Apex Pacific, complemented by academic qualifications in Finance and Information Technology from the University of Technology Sydney.