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Lucy Woodward currently serves as Associate Strategy Director at EssenceMediacom Australia since October 2023. Prior experience includes roles such as Connections Manager and Investment Manager at Foundation Australia, focusing on the Diageo brand portfolio, and Senior Media Account Manager at Havas People, where strategic media planning supported recruitment efforts. Previous positions also feature media execution at Wavemaker, consulting at PwC, and administrative roles at AHPRA and Macquarie Group. Lucy holds an MSc in Strategic Communications from The London School of Economics and a dual Bachelor's degree in Business Management and Commerce from The University of Queensland. Key achievements encompass launching several significant alcohol brands and leading major advertising campaigns.