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Alexandra Florez is an accomplished professional with extensive experience in brand management, sales, and marketing across various industries. Currently serving as Brand Manager at Essence Corp since January 2023, Alexandra previously held the position of Area Sales Manager at ACTIUM LLC from June 2018 to December 2022, where responsibilities included maintaining retailer relationships, monitoring sales performance, and developing actionable marketing strategies. Alexandra has also contributed to organizations such as Swarovski and Duty Free Holdings, focusing on marketing coordination and retail management. With a background in business development at ExpoCredit and project direction at Total Media Sports & Entertainment, Alexandra possesses a comprehensive skill set in driving sales and optimizing marketing initiatives. Additionally, Alexandra completed the Business Analytics/Statistics program at Harvard Business School in 2022, further enhancing analytical capabilities in a business context.