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Charlotte P. serves as the Global Social Media Director at Fairmont Hotels & Resorts since January 2023, leading a team to enhance brand narrative and digital presence. Previously, Charlotte gained extensive experience in social media strategy and brand management in various roles at Accor, including Digital Manager and Regional Loyalty Manager, with notable achievements in executing social strategies and launching loyalty programs across multiple regions. Charlotte's background includes significant contributions as Head of Communications for ESSEC Alumni Chapter UAE, a Marketing Executive at Jumeirah Group, and diverse positions in sales and marketing at companies like The Coca-Cola Company, Unilever, and Printemps. Charlotte holds a Master's degree in Management from ESSEC Business School and has a strong foundation in marketing and business administration.