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Ulrika Linné Åqvist is an accomplished marketing professional with extensive experience in strategic management and business development across various sectors. Currently serving as the Marketing Director at Esri Sverige since August 2018, Åqvist previously operated as a self-employed consultant specializing in marketing, communications, and branding. Prior roles include Marketing Director for Colfax Fluid Handling and Aastra Telecom/Now Mitel, where Ulrika led global marketing strategies with significant financial impacts. With a solid foundation at Ericsson spanning nearly two decades in various leadership positions including Global Enterprise Sales Partner Program Director, Ulrika initiated successful sales and marketing initiatives that enhanced profitability and partner satisfaction. Educational qualifications include a Bachelor of Science in Strategic Management from Lund University, along with a Certificate in French Studies from the University of Paris I: Panthéon-Sorbonne.